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Privacy and Cookie Policy |
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This document was last updated on 1st July 2025.
This Privacy Notice sets out the commitment of Numerator UK Limited (trading as Worldpanel by Numerator), Vivo Building, 30 Stamford St, London SE1 9LQ and its affiliates Kantar Group companies (altogether "Kantar", "we", "our" or "us"), a Kantar Group company ("Kantar"), to the privacy of its panel members ("panellists", "panellist" or "you"), and governs panellists’ rights regarding privacy and data protection.
This Privacy Notice applies to the Shop & Scan Panel identified in this Privacy Notice as the "panel". For clarity, this Notice is publicly available on the Shop & Scan website.
Panellists are members of the panel, operated by Kantar and for which Kantar is the ‘data controller’, responsible business (or similar term) for the purposes of applicable data protection law. This means that Kantar is the overarching responsible party for your personal data for the panel, as it determines the purposes and means of the processing of your personal data. For the purposes of this Privacy Notice, ‘personal data’ means any data or information that relates to an identified or identifiable living individual.
Where you provide information relating to other members of your household, they must give their consent to the use of their personal data in the ways described in this Notice. We strongly recommend that members of your household review this Notice before their personal data is provided to us.
Taking part in our panel, surveys and research activities is entirely voluntary. By registering to the panel and accepting the relevant terms, you confirm that you have read and understood the terms of this Privacy Notice. We ask you to read this Privacy Notice carefully.
Except where you have registered directly with us, we have contacted you to take part in the panel by telephone, post, face to face or online by:
We collect your personal data in several ways such as through our Shop & Scan mobile application, our barcode scanners, our website(s) and surveys. This will include information contained in receipts that you submit by photographing the physical receipt, contact details and demographic information that you provide at time of registration and through surveys during your panel membership. We may ask you to send optional video, audio or image content to us through a survey. We may add other ways and activities moving forward but we will always operate in compliance with this Notice.
We have set out more detailed information below about how we use your personal data. Some data protection laws require that we have a ‘lawful basis’ for our processing, which is a legal justification that has been pre-defined by the relevant law for collecting, storing and using personal data. For your information where that requirement exists, we have set out below the relevant lawful basis alongside the applicable purpose. The legal bases we commonly use are listed below and could be different for each use case:
If you receive an email that concerns you, purporting to be from us, please let us know as shown below in the "How to Contact Us" section of this Notice.
| Case | Purpose | Personal data | Source | Legal basis |
|---|---|---|---|---|
| Operating our website(s) or mobile application(s) | Ensure that content from our site or app is presented effectively, according to the device you are accessing it on. See the "Cookie Disclosure" section below for more information. | IP address, operating system information, browser type, browser language, date/time of request | We obtain this data from you directly | Legitimate interests to operate our website and app |
| Ensuring the reliability of our website(s) or mobile application(s) | To ensure that the Shop & Scan app and website are reliably available to users, using software tools such as JavaScript. | Page response times, download errors, length of visits to certain pages, page interaction information (such as information about the way you use the app or website), length of time to transmit information, volume of information transmitted | We obtain this data from you directly | Legitimate interests to operate our website and app |
| Geographic location of you and your device | For us to understand your location when using the Shop & Scan app. | Geographic location information | We obtain this data from you directly | We rely on your consent when you download the app |
| Recruitment for the panel | To contact you and invite you to register with the panel and participate in market research surveys (as described further below). | Name, email address, phone number, postal address, other demographic information relevant to a survey (i.e., age, job title, etc.) | We obtain this information directly from you, or from third party recruitment organisations such as research panels or sample providers for which you have opt-in or registered. | We rely on your consent which has been collected by us or by third parties for this purpose. In limited circumstances, we rely on our legitimate interest to recruit panellists. |
| Panel registration and management | To administer your panel account and to communicate with you, including informing you about the panel, inviting you and contacting you to participate in surveys and other research activities, reminding you to participate in core panel activities, issuing your Shop & Scan rewards, helping when you contact our panel support, etc. | Name, email address, phone number, postal address, mobile device ID, demographics and any detail you share with us about yourself and your household | We obtain this data from you directly. | Consent for participation in the panel |
| Providing you with information | Provide you with information regarding surveys, barcode and receipt submissions, panel arrangements, our Rewards scheme, products or services that you request from us, or that we have determined may be of interest to you. | Name, email address, IP address, phone number, postal address | We obtain this data from you directly, or when you make an enquiry with us. | We will seek your consent or we have determined that we have a legitimate interest in using your details to provide you with relevant information. You may withdraw your consent or opt out of certain communications from Kantar at any time. |
| Market Research – collection of digital images of paper or e-receipts | To understand the shops you have visited, the products you have purchased and the price paid | We will extract from the image: merchant name, date/time visited, total price paid (including any discounts), description of items purchased, price paid for each item, order number if applicable | We obtain this data from you directly when you submit a receipt through the Shop & Scan app or website. | Consent for participation in the panel |
| Market Research – collection of items purchased | To understand the shops you have visited, the products you have purchased and the price paid | We will extract from the shopping trip submitted: merchant name, date/time visited, total price paid (including any discounts), barcode number for each item | We obtain this data from you directly when submit a shopping trip through the Shop & Scan app or website. | Consent for participation in the panel |
| Market Research - surveys | To understand your views about certain products and services or to understand your behaviour in different situations | Identifier, name, email address, voice, image, gender, date of birth, nationality, opinion and general survey responses, and where permitted, personal data that is protected by applicable law, including information concerning your race or ethnicity, religious or philosophical beliefs, sex life or sexual orientation, health or social background | We obtain this data from you directly | Consent when we invite you to participate in a survey |
| Disclosure to Authorities | To share or disclose pursuant to judicial or other government subpoenas, warrants, orders or pursuant to similar and other legal or regulatory requirements, we will provide such information to the appropriate authorities | Identifier, name, contact details, email address, incentive received | We obtain this data from you directly, or combined with other secondary database | Legal obligation |
| Security and fraud Protection | Protection of our business interests against fraudulent behaviour and to protect the security and performance of our equipment, property, facilities, personnel, intellectual property, networks, applications and other relevant systems | IP address, browser specifications, device specifications, postal addresses, email addresses, official identification number | We obtain this data from you directly | Legitimate interest – we and/or our clients have a legitimate interest in protecting our business against fraud or other prohibited behaviour |
| Survey Participation Uniqueness | Prevention of multiple entries in surveys by the same individuals in line with our Terms and Conditions | IP address, browser specifications, device specifications | We obtain this data from you directly | Legitimate interest to ensure the quality of surveys |
| Data Matching and Enrichment |
We enrich the data we hold about you by matching your personal data with third parties. This will help us to improve your panel profile and ensure that we select relevant surveys for you. We utilize matching services (i.e. third parties who are specialised in data management) to acquire additional information about you from public and private data sources (such as social networks, retailers and content subscription services with whom you have an account) or to use your personal data as an aid to develop additional or new types of anonymous data sets (i.e. we compile your aggregate data with data from other consumers to create a new lifestyle segment). The matching service (our data partner) holds the personal data we share for a short time, uses it to assemble the additional information, and then returns the combined information to us. Data partners are contractually bound to delete the data we share with them and/or are not authorised to use it in any way other than for this specific purpose. |
Persistent unique identifier, contact details, email address, social login, cookie, mobile device ID, official identification number | We obtain this data from you directly or combined with other secondary database | Legitimate interests to improve the quality of our data and insights from market research |
| Advertising Targeting and Media Buying Research |
We use your personal data to help our clients and data partners enrich their data by using lookalike modelling techniques. Thanks to your participation in our surveys and your profile data, we can help our clients to improve their advertising targeting, and to create better online advertising models, through lookalike modelling or similar research methodologies. We will use your personal data we collect about you through profile building, participation in research surveys or data matching to match with third-parties and platforms (our data partners). We include contractual safeguards to ensure that you will not automatically be targeted for commercial purposes, as a result of your data being used to help create a lookalike audience, and that our data partners cannot use your data for any other purpose. |
Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number | We obtain this data from you directly or combined with other secondary database | Legitimate interests to improve the quality of our data and insights from market research |
| Ad Exposure and Measurement | In addition to cookie-based matching (which you can control and consent to via your panel account), we will use personal data you provide to us, such as an email address, in a direct matching process with third parties (i.e. our clients and publishers) to determine if you are a user of that service (such as social networks, websites, mobile apps) for advertising measurement research purposes. We will identify what advertisements you may have been exposed to on those sites and platforms and measure how brand attitudes or brand recall have impacted sales. The third parties that we work with are not permitted to use the data for any other purpose. | Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID, official identification number | We obtain this data from you directly or combined with other secondary database | Legitimate interests to improve the quality of our data and insights from market research |
| Business Transactions | Manage a business transition or financial transaction, such as a merger, acquisition, divestiture, restructuring, reorganisation, dissolution or sale of all or some of our assets | Your panel profile, including your name, email address, postal address, mobile device ID, demographics and any detail you share with us about yourself and your household | We obtain this data from you directly | Legitimate interest or where necessary to comply with a legal obligation |
We may share your personal data (including your sensitive personal data) with companies in the Kantar Group and our third-party vendors and processors to perform panel management and data processing related activities in order to deliver panel services and activities to you. This could include vendors managing or assisting us in managing our panel databases, marketing automation and CRM, quality checks and fraud prevention, incentive management, and customer care. Categories of personal data shared with these vendors would typically be, but may not be limited to, name, email address, postal address, phone number, cookie ID, panellist ID, IP address and the information you submit in our market research surveys or barcode and receipt capture activities.
Kantar Group companies and our third-party data partners and publishers are all contractually bound to keep any information they collect and disclose to us, or that we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.
Kantar uses the following third-party vendors for the processing of your personal information:
| Vendor | Data Storage Location | Website | Contact | Address | Processing Purpose |
|---|---|---|---|---|---|
| Microsoft Azure | Netherlands and Ireland | https://www.microsoft.com/ | Visit website to complete a contact form | 6880 Sierra Center Parkway Reno, Nevada 89511, United States | The Microsoft Azure cloud hosting environment is used to store your data. |
| BI Worldwide Ltd | UK and EU | https://www.biworldwide.com/eu | privacy.office@biworldwide.com | 1 Vantage Court, Tickford Street, Newport Pagnell, MK16 9EZ, UK | Name, address, email address, phone number and other personal details for the purpose of managing your rewards account and fulfilling your reward voucher orders. |
| TelSolutions Ltd | UK and EU | https://www.telsolutions.co.uk | Rob.Kelly@telsolutions.co.uk | 84 Greenway Business Park, Roydon Road, Harlow, CM19 5QE, UK | Name, phone number, email address for the purpose of calling you or sending text messages to manage your panel membership. |
| DDC Outsourcing Solutions Ltd | UK | https://ddcos.com | dpo@ddcos.com | Data Solution Centre Manton Wood, Enterprise Park, Nottinghamshire, S80 2RT, UK | Storage of paper and e-receipt images for the purpose of extracting the details outlined above - merchant name, date/time visited, total price paid (including any discounts), description of items purchased, price paid for each item, order number if applicable. Images are encrypted and deleted by DDC Outsourcing Solutions after 35 days. |
Under some data protection laws (for example, the California Consumer Privacy Act), ‘sales’ of personal data are broadly defined. As part of the services that we provide to you as a research respondent, you have agreed to participate in market research which may necessarily involve sharing your personal data with our relevant client that purchases the research. For example, we will share your survey responses or products purchased with a relevant client where we have collected them directly or other relevant information we hold about you. We do not consider this as a ‘sale’ of your personal data, as you have joined the research to intentionally disclose your personal data as part of the service (i.e., for incentives). No personal or contact information is shared with a client other than your product purchase history and you would not be identifiable as part of this data sharing. In any event, your participation in a survey is always voluntary and we seek your consent.
Otherwise, we do not sell your personal data and have not done so in the last 12 months, and we do not sell or share sensitive personal data, nor do we sell or share any children’s personal data.
Your personal data may be collected, stored, transferred or processed by companies within the Kantar Group, or third-party service providers for research-related purposes, such as data processing and enrichment, both within and outside your territory. Unless the survey or study requires it, your identity will not in practice be discoverable by the third parties. All parties are contractually bound to keep any information they collect and disclose to us, or we collect and disclose to them, confidential and must protect it with appropriate security standards and practices. If your personal data is transferred to, stored at or otherwise processed outside your country or territory, and that country or territory has not been recognized as providing an adequate level of data protection, we will put in place additional safeguards to protect your personal data, as required by applicable law. For example, if you are in the EEA, standard contractual clauses issued by the European Commission and further appropriate protective measures would be used if we process your data outside the EEA. Where required by law, we will also request your consent for these transfers in accordance with this Notice and any other necessary information that we provide to you separately.
We take appropriate technological and organisational measures to protect your personal data, both during transmission and once we receive it. Our security procedures are consistent with generally accepted standards used to protect personal data.
Measures include security and storage controls that integrate our data and network security policies and procedures with the security requirements of our clients and in line with the requirements of local data protection laws. All Kantar personnel laptops are encrypted, include network protection and storage/processing on removable media/devices is prohibited. Removable media and mobile devices are stored in locked cabinets/drawers/rooms with restricted access together with secure building access. Kantar has also invested in endpoint protection (including anti-malware), threat intelligence, and response services. These measures are deployed across all workstations and servers covering the Kantar estate. Industry/government standard encryption in place - AES128 (Mac) or AES256 (PC), used as standard across the business.
Where you have been asked to create an account with us, your account information and personal data are password protected so that you and only you have access to your information. In order to keep your personal data safe, we recommend that you do not divulge your password to anyone. We will never ask you for your password in an unsolicited phone call or in an unsolicited email. Please change your password regularly.
In the case of an unfortunate personal data security incident, we will, in a timely manner and in accordance with laws and regulations, inform you of the basic conditions and possible impacts of the security incident, response measures that are already taken or to be taken by us, suggestions for you regarding self-prevention and risk mitigation, our remedial measures for you, etc. We will inform you of such information by email or push notification, etc., and when it is difficult to notify each individual panellist individually, we will properly and effectively issue a public notice. At the same time, we will also take the initiative to report the handling of personal data security incidents in accordance with regulatory requirements.
We adhere to various standards and industry codes depending on your location, including:
Cookies are small text files stored on your computer or mobile device by a website that assigns a numerical user ID and stores certain information about your online browsing. They are used to help users navigate websites efficiently and perform certain functions. The website sends information to the browser, which then creates a text file on the user’s computer or mobile device. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server.
We use cookies for both necessary purposes (i.e., website functionality and security) and unnecessary purposes (i.e., website analytics). For the latter type, we only do this with your consent. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
For more information on the use of cookies on the Worldpanel by Numerator websites, please see the list of Cookies here. To manage your cookie preferences, you can find out more information from https://www.youronlinechoices.com/uk/
Cross-context behavioural advertising refers to targeted advertising based on personal information collected from you when you interact with our website or other digital platforms. Except as otherwise described in this Notice, we do not provide your personal data to third parties for cross-context behavioural advertising purposes.
We take reasonable steps to keep personal data in our possession or control accurate, complete and current, based on the most recent information made available to us by you and/or by our client. We rely on you to help us keep your personal data accurate, complete and current by answering our questions honestly. You are responsible for ensuring that you notify us of any changes to your personal data. To update your personal data, please contact us, using the contact details available via the Shop & Scan app or website.
We recognise the need to provide further privacy protections with respect to personal data collected from children. We never knowingly invite children under the legal age set by the authorities in the country in which you reside to participate in research studies without appropriate permission. If it is necessary and appropriate to a particular project to directly involve children, we take measures to ensure we have obtained permission from a parent and/or legal guardian. We will provide parents and/or a legal guardian information about the survey topic, any personal or sensitive information which may be collected from the children, the way the data will be used and whether and with whom we may share such information.
You must be at least 16 years of age to participate in Shop & Scan and we don’t knowingly invite children to participate in the panel task. Limited information about any children in your household, including name and age, is collected voluntarily in the Shop & Scan registration survey. This is to help us understand the demographic composition of your household. This data is processed with all of the protections outlined in this Notice.
From time to time, we may collect personal data that is classified as "sensitive" or "special category" personal data. The meaning of this type of personal data varies under data protection laws of different countries. Taking this into account, we treat sensitive personal data as personal data that, if misused or leaked, could potentially endanger an individual’s safety, damage their reputation or health, or lead to discriminatory treatment. This includes racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation.
During your time on the panel and in your participation of surveys, you may be asked if you want to provide sensitive personal data. You can always choose whether to provide this data to us. We have included the types of sensitive personal data we ask to collect from you in the above "Lawful Collection and Use of Data" section of this Notice, including the relevant purpose for processing.
Depending on your location and the data protection laws that apply to Kantar’s processing of your personal data, you may have one or more of the following rights in relation to your personal data:
| Right | Description |
|---|---|
| Withdraw consent | The right to change your mind and to withdraw your consent. This will not affect the lawfulness of any processing carried out before you withdraw your consent. It also means that we may not be able to provide certain products or services to you and you may not be able to continue as a member of the Shop & Scan panel. We will advise you if this is the case at the time you withdraw your consent. |
| Access | The right to access copies of your personal data (commonly known as a "data subject access request"). This enables you to request a copy of the personal data we hold about you and to check that we are processing it lawfully. |
| Rectification / correction | The right to rectify your personal data. This enables you to have any incomplete or inaccurate information we hold about you corrected. |
| Object | The right to object to the processing of your personal data. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. |
| Deletion | The right to ask us to delete or remove your personal data where we have no sufficient legitimate reason to continue to process it. You may also wish to exercise this right where you have successfully exercised your right to object to processing or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. |
| Port | The right to port your personal data (portability right). This allows you to transfer your personal data to another party in a portable format. |
| Restrict processing | The right to restrict processing of your personal data. This enables you to ask us to suspend the processing of personal data about you — for example, if you want us to establish its accuracy or the reason for processing it. |
| Non-discrimination | The right to not be discriminated against for exercising any of the rights available to you under applicable data protection laws. |
| Automated decision-making | Rights in respect to any automated decision-making. If you become subject to automated decision-making, in advance we will provide you with meaningful information about the logic involved, the significance and the envisaged consequences. You also have the right to obtain human intervention, express your own point of view, obtain an explanation of the decision and challenge the decision. |
| Complain to a relevant authority | The right to lodge a complaint regarding how we process your personal data. See the "Complaints" section below. |
You can choose to deactivate or delete your Shop & Scan account at any time as per the rights listed above. This can be done by contacting us, using the contact details available via the Shop & Scan app or website.
Your rights may be limited — for example, if fulfilling your request would reveal personal data about another person, where it would infringe the rights of a third party (including our rights) or if you ask us to delete data which we are required by law to keep or have compelling legitimate interests in keeping. We will inform you of relevant exemptions we rely upon when responding to any request you make.
If necessary, we shall also notify third parties to whom we have transferred your personal data of any changes that we make on your request. Note that while we communicate to these third parties, we are not responsible for the actions taken by these third parties to answer your request. You may be able to access your personal data held by these third parties and correct, amend or delete it where it is inaccurate.
To request access to personal data that we hold about you, please see the contact details in the "How to Contact Us" section. When you make a request, you should provide your panellist ID or any other relevant identifiers. If you contact us using an email address or contact details for which we do not hold a record of, we may also request you provide a copy of a valid government issued or official identification (such as drivers licence or passport) to verify your request. We do not discriminate against you for exercising any of the rights listed above or any other rights you may have.
You may be entitled to use a third party to submit a request to us on your behalf (sometimes referred to as an ‘authorised agent’ or similar). For this purpose, we will require proof that you gave that third party signed permission to submit the request, which may be in the form of a power of attorney. We may also require additional verification, such as the identity of the third-party individual.
We aim to respond to your requests to access your personal data rights as soon as possible. However, we will respond within the timeframes determined by the applicable data protection law. In some countries, that is one calendar month or 30 days from receipt of the request. Timeframes under data protection laws may be paused whilst we collect essential information from you, such as verification of your identity.
We will not charge you for your reasonable requests in principle. However, where permissible under application laws, a fee to reflect the cost will be imposed as appropriate on repeated requests beyond reasonable scope. As for repeated requests that are groundless and need excessive technological means (e.g. developing a new system or fundamentally changing the current practices) to fulfil, involve risks to others’ legitimate rights and interests or are impractical (e.g. involving information stored on a backup disk), we may reject your request, subject to applicable data protection laws.
Some data protection laws also prevent us from granting your access to your personal data rights, such as where this affects national, defence or public security; major public interests; criminal investigations, prosecutions, trials or enforcement of judicial decisions; the life, property or other important legal rights and interests, or those of other individuals; and trade secrets.
Personal data shall be retained only for such period as is appropriate for its intended and lawful use. We shall retain your personal data for as long as you are a member of the panel, including any personal data within the images of paper or emailed receipts.
Shop & Scan studies observe long-term consumer behaviour requiring a ten-year history of panel members purchasing and demographics. In the event that you no longer participate in Shop & Scan, we shall retain your purchasing and demographic data in a secure environment, for a minimum period of 10 years after you cease participation, unless otherwise required by law. Data that is unnecessary for our research, in particular contact details and all personally identifiable data (for example names, phone numbers and emails), will be deleted five years from the date you leave the panel. This data is stored for this pre-defined length of time to ensure we do not re-invite panellists for a reasonable length of time after leaving the panel and this data will not be passed on to any third parties. Personal data that is no longer required shall be disposed of in a manner that ensures that the confidential nature is not compromised.
As part of the Company Business Continuity Plan and as required by ISO 27001, ISO 9001, ISO 20252 and in certain instances the law, our electronic systems are backed up and archived. These archives are retained for a defined period of time in a strictly controlled environment. Once expired, the data is deleted and destroyed to ensure the data is erased completely.
We may use automated decision-making during the analysis of data submitted by our Shop & Scan panellists.
The volume and frequency of submitted shopping trips are analysed for accuracy, patterns of realistic purchasing behaviour and fraud prevention. Shop & Scan accounts flagged by the automated processes will be subject to secondary review and human decision. Because the data collected is used for market research purposes to build an accurate picture of shopping behaviour, flagged accounts could be subject to closure at the sole discretion of Kantar.
Automated decision-making is also used to review the demographic profile of Shop & Scan panellists. In the event of significant over-representation in certain demographic groupings, and to ensure a balanced panel representing the population, Kantar may close Shop & Scan accounts to achieve this balance. Notice will be given to panellists affected by this automated decision-making process.
In such instances, you are also entitled to other related rights (see the "Rights of Individuals" section of this Notice).
We keep our Privacy Notice under regular review and it may be amended from time to time and at least every 12 months. We will always have the most up-to-date Notice on our website, or within your panel portal. We will record when the Notice was last revised. Non-material changes to this Privacy Notice will be announced through the panels’ sites only.
Original version: May 2018
Latest version: July 2025
If you have any questions or concerns relating to your privacy, or you wish to unsubscribe or access any of your personal data rights, you can contact Worldpanel by Numerator:
| By Email |
helpdesk@shopandscan.com Include the words "Privacy Policy" in the subject line. |
|---|---|
| By Post | Data Privacy Team, Panel Communications, Worldpanel by Numerator, Vivo Building, 30 Stamford St, London SE1 9LQ |
The Kantar Group Data Protection Officer is Ravinder Roopra who can be contacted as follows:
| Relevant legal entity | The Kantar Group Limited |
|---|---|
| Email address | dataprotection@kantar.com |
| Postal address | The Kantar Group Limited, Vivo Building, 30 Stamford St, London SE1 9LQ |
If you consider that our processing of your personal data infringes data protection laws, or you have a related complaint, you may have a legal right to lodge a complaint with a local authority, regulator or supervisory authority responsible for data protection in your country. However, we would appreciate the opportunity to address your concerns before you do this, so please contact our privacy team in the first instance at
helpdesk@shopandscan.com.
Include the words "Privacy Policy" in the subject line.
UK residents can make complaints to the Information Commissioner’s Office via:
| Website | https://ico.org.uk/make-a-complaint/ |
|---|---|
| casework@ico.org.uk | |
| Post | Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF |
This document was last updated on 1st July 2025.
These Shop & Scan Membership Terms & Conditions ("Terms", "Agreement") describe the terms and conditions applicable to the Shop & Scan Panel operated and owned by Numerator UK Limited (trading as Worldpanel by Numerator), Vivo Building, 30 Stamford St, London SE1 9LQ ("Worldpanel by Numerator", "We"), a Kantar group company ("Kantar"). This Agreement sets the commitments of Worldpanel by Numerator and the Shop & Scan Panellists in regards to their participation in the Panel (as each capitalized term is defined herein). You should read these Terms, understand them, and review them periodically for updates. Your participation as a Shop & Scan Panellist means you understand and agree to be bound by this Agreement. If you do not agree to these Terms, do not use our Site or Services.
For clarity, these Terms apply to your access to, and use of, Worldpanel by Numerator's sites, social and mobile applications (altogether the "Site") and the services provided by Worldpanel by Numerator, including the Shop & Scan Panel and related research services.
The Services allow living individuals who meet certain eligibility requirements to register as a member ("Panellist") of our research panel (the "Panel") and to participate in the various online and offline research activities ("Activities") made available to them and proposed by Worldpanel by Numerator (altogether the "Services"). These Activities, always market research-related, are delivered by Worldpanel by Numerator directly, or through or with the support of, third-parties working for Worldpanel by Numerator ("Vendors") or our clients ("Clients"). Virtual agents, robots or other forms of programs that simulate human activity are not permitted to register as Panellists.
The Services may be used only by individuals who are at least 16 years of age and are not intended for the use of children under 16 years of age. These Terms, and any associated use of the Services is void where prohibited.
After your registration to the Panel, a Panel account ("Account") will be created. You are solely responsible for this Account, which you need to protect at any times with a password that you must keep securely.
Individuals are only able to register one Account. Only residents of Great Britain (excluding Northern Ireland, Channel Islands and Isle of Man) can register to join the Panel. You should not try to access our Services from another country as your Account may be suspended.
BY ACCESSING OR USING THE SERVICES, YOU REPRESENT AND WARRANT THAT YOU MEET THESE ELIGIBILITY REQUIREMENTS AND WILL ABIDE BY THE TERMS OF THIS AGREEMENT.
There is currently no fee for Panellists to participate in the Services. Worldpanel by Numerator may, in its sole discretion, elect to charge fees for participating in the Services, or to use or access any other services, at any time. If it does, Worldpanel by Numerator will update these Terms to reflect any such changes and will notify you 30 calendar days in advance.
Once you have joined the Panel, Shop & Scan Points ("Points") or other Shop & Scan types of incentives will be awarded when you undertake various Activities on the Site, in line with the Rewards Program Terms.
Points are credited to your Account and are available for you to redeem as long as your Account is "active" (see Section 7 of these terms). Points can only be redeemed for rewards after 30 days following Account registration.
Points have no monetary value, and no value outside of our Services, and will not earn interest. You cannot sell, trade or transfer Points, or exchange them for cash.
Each party shall be solely responsible for any tax(es) imposed upon it by applicable law(s), including any taxes on a party’s income, or relating to a party’s receipt of Points pursuant to these Terms.
Your ability to participate in the Services is expressly conditioned upon your compliance with these Terms and with all policies and guidelines applicable to the Services that Worldpanel by Numerator may make available from time to time. In the event of your non-compliance, fraud or other inappropriate activity (as determined by Worldpanel by Numerator in its sole discretion), Worldpanel by Numerator may close or suspend your Account. The closure or the suspension of your Account may restrict, block, limit, and prevent your access to and use of the Services and, further, all Points, incentives and rewards shall be subject to forfeiture (see Section 7 of these terms).
Without limiting the generality of the foregoing, non-compliance of one of the following requirements may automatically lead to the closure of your Accounts, forfeiture of any Points, and all related consequences to your participation in the Panel.
Information and content made available to you as part of the Services may contain trade secrets or other confidential or proprietary information of Worldpanel by Numerator, its Vendors, Clients or licensors. You must hold in strict confidence and not disclose to any other person any information and content that you access or learn in connection with your participation in any Panel, survey, project, questionnaire, or other market research activity related to the Services. You must not use any such information or content for any purpose other than your participation in the Services in accordance with these Terms.
You hereby agree to notify Worldpanel by Numerator immediately if you learn of or suspect any use or disclosure of, or access to, any such information or content other than as specifically authorized in these Terms.
You agree to (a) provide accurate, current and complete information about you as may be prompted by any registration forms on the Services and (b) maintain and promptly update your panel profile information and any other information you provide to Worldpanel by Numerator, so as to keep it accurate, current and complete. Registration requires information about You that includes, without limitation, full legal name, date of birth, individual demographic information, the address of your primary residence, phone number and functioning email address.
Only one Account per living individual is allowed at any time.
You must at any times comply with all applicable laws, rules, regulations, and orders, and not cause Worldpanel by Numerator to violate any laws, rules, regulations, or orders.
You agree to participate in good faith and to the best of your ability in any Activities in which you participate in connection with the Services. You will not provide false or misleading data, including without limitation, survey responses that are false, inconsistent with prior responses, or statistically improbable.
If you communicate with our Helpdesk Team or other Worldpanel by Numerator or Shop & Scan personnel ("Personnel"), you agree to do so in a respectful and appropriate manner. You shall not send, upload, share or otherwise distribute to Personnel, Personnel of Vendors, or other users of the Services any rude or offensive communications or any content that is obscene, vulgar, sexually-oriented, shock-oriented, threatening, hateful, illegal or otherwise inappropriate.
As a member of our Panel, we need and expect you to participate in line with reasonable but strict quality standards. Periodic reviews will be conducted on the quality of information received. This includes:
You may provide information to Worldpanel by Numerator in connection with your participation in the Activities or otherwise in connection with the Services, including survey responses, ideas, feedback, or other information or content ("User Content"). If you provide any User Content, unless Worldpanel by Numerator expressly indicates otherwise, you grant Worldpanel by Numerator, its Vendors and Clients a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such User Content throughout the world in any media for any and all known purposes, without acknowledgement or compensation to you.
By providing any User Content, you represent and warrant that you have the lawful right to provide it, and that it is accurate and complete. You must not provide any User Content that:
You acknowledge and agree that any questions, comments, suggestions, ideas, feedback, original or creative materials, or other information or content provided by you to Worldpanel by Numerator, to the extent it is not User Content, will become the sole property of Worldpanel by Numerator. Worldpanel by Numerator will own exclusive rights, including all intellectual property rights, and shall be entitled to the unrestricted use and dissemination of such information and content for any purpose, commercial or otherwise, without acknowledgment or compensation to you. Further, you hereby grant to Worldpanel by Numerator a perpetual and irrevocable license to use such information and content for any purpose.
When you register to the Panel, Worldpanel by Numerator will open an Account for you. Full registration requires access to the Site, including website and app where you will choose passwords. You are, at all times, responsible for maintaining the security of your passwords and login credentials and your Account. We recommend that you change your passwords regularly.
When you register to the Panel, your Account will have the status Registered. It means that you can participate in the Activities you are invited to by Worldpanel by Numerator, and you can enjoy the Panel benefits of accessing our Services and contacting our Personnel. Shop & Scan Points will be awarded to your Account when you undertake Activities during this registration period.
30 days after registration, your Account will have the status Active and you will be able to redeem Points for rewards.
Under certain circumstances, including those described herein, your Account may be closed or suspended by Worldpanel by Numerator, at which point you will no longer be considered in good standing and will be unable to participate in future Activities and Panel benefits.
Your Account can be closed at any time and for any reason, in Worldpanel by Numerator’s sole discretion, including if you breach these Terms. Without limiting the foregoing, Worldpanel by Numerator also specifically reserves its right to terminate your Account if Worldpanel by Numerator’s right to process and use information which is necessary to run the Panel is legally withdrawn, by law or otherwise. Worldpanel by Numerator may also terminate your membership immediately without specifying a reason.
The closure of your Account means that your access to and use of the Services will be disabled. All Points, incentives and rewards shall be subject to redemption or forfeiture at Worldpanel by Numerator’s discretion. Once your Account is closed, we cannot reinstate it.
Your Account can be suspended leading to closure at any time and at Worldpanel by Numerator’s discretion if one of the following situations arise:
| No participation after you’ve joined the Panel | If you register to the Panel and do not submit a valid shopping trip within your first 28 days after joining the Panel. |
|---|---|
| No participation in the last 50 days | If you do not participate in the panel for a period of 50 consecutive days. |
| Account security | If our systems detect an anomaly with your Account or if we believe that your Account has been compromised. |
| Quality | If your participation doesn’t meet the quality criteria specified above in Section 5.7 "Quality checks". |
If your Account has been suspended or closed, you have the right to ask Worldpanel by Numerator to investigate the situation and to confirm or reverse the decision which impacts the standing of your Account. To ask Worldpanel by Numerator for a second review, you need to go to the Shop & Scan website and contact the Panel support team, by completing the contact form. You may be requested to prove your identity. Worldpanel by Numerator will respond to your petition within 30 days. We will then communicate with you the conclusion of this investigation and our final decision. By agreeing to these Terms, you agree that Worldpanel by Numerator’s decision is final and that the level of detail shared with you through this right to appeal will be solely determined by Worldpanel by Numerator.
If you wish to unsubscribe from the Panel and close your Account, you can close your Account by contacting our Panel support team. Your Account will be closed, and the Panel support team can support with the redemption of any Points or vouchers due. Your personal data will be deleted in line with our Privacy Policy.
The Services and other materials contained on the Site or within the Services and Activities provided to you by Worldpanel by Numerator, including, without limitation, the Worldpanel by Numerator, Kantar and Shop & Scan marks, logos, and all information, content, designs, text, graphics, information, data, software, other files, and the selection and arrangement thereof (collectively, the "Content"), are the property of Worldpanel by Numerator, its Vendors, licensors and clients and are protected by U.K. and international copyright laws.
As long as you comply with these Terms, Worldpanel by Numerator grants you a limited, revocable, non-transferable, and non-exclusive license to access and use the Services, solely for your personal, non-commercial purposes in accordance with these Terms. Except for those rights expressly granted in these Terms, no other rights are granted, either express or implied, to you under these Terms. Unless explicitly stated in these Terms, nothing in these Terms will be construed as conferring to you any license to intellectual property rights, whether by estoppel, implication or otherwise. This license is revocable at any time.
Any use of the Services or any Content other than as specifically authorized in this Agreement and by applicable laws and regulations, without the prior written permission of Worldpanel by Numerator, is strictly prohibited and will terminate the license granted in this section. Your Account will be closed immediately without any notification.
For clarity, by agreeing to these Terms, you explicitly agree to refrain posting any Content on the Internet, regardless the type of sites, including but not limited to social sites such as Facebook, X, YouTube. You also refrain taking pictures of Content using a smartphone, a camera or any similar devices. You agree to keep any Content shared with you as confidential at all times, including not discussing Activities with your friends and acquaintances. You hereby acknowledge that any violation of the confidentiality obligations imposed under these Terms would cause irreparable harm to Worldpanel by Numerator and/or its Vendors, and that remedies at law would be inadequate to redress any actual or threatened violation of these Terms. Accordingly, you agree that, in addition to other any other relief available, Worldpanel by Numerator and/or its Vendors may seek to enforce the confidentiality obligations by temporary and permanent injunctive relief, without posting a bond or proving actual damages.
Kantar, Shop & Scan and Worldpanel by Numerator marks and logos, and other products, service names or slogans contained in any Content or otherwise within the Services are property of Worldpanel by Numerator, its Vendors or licensors, and may not be copied, imitated or used, in whole or in part, without the prior written permission of Worldpanel by Numerator or the applicable right holder. All other trademarks, registered trademarks, product names and company names or logos appearing in the Services or in any Content are the property of their respective owners. Reference to any products, services, processes or other information, by trade name, trademark, manufacturer, supplier or otherwise does not constitute or imply endorsement, sponsorship or recommendation thereof by Worldpanel by Numerator. All rights are reserved.
Your use of the services, including, without limitation, your use of any content, is at your sole risk. The services and all content are provided on an "as is" and "as available" with all faults basis. Worldpanel by Numerator, its vendors, licensors, and suppliers, and their respective members, directors, officers, agents, and employees (collectively, the "Providers") expressly disclaim all warranties of any kind, whether express or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
Neither Worldpanel by Numerator nor any other providers warrant uninterrupted use, operation, or availability of the services or any content, or that any submission or transaction request you attempt using the services will be successful, uncorrupted, or completed within a reasonable amount of time. You will be solely responsible for any delay or loss of any kind that results from your access to, or use of, the services and the content. No advice or information, whether oral or written, obtained by you from Worldpanel by Numerator or any other provider through or from the services, will create any warranty regarding the services that is not expressly stated in this agreement. Some jurisdictions may prohibit a disclaimer of warranties and you may have other rights that vary from jurisdiction to jurisdiction.
User-Generated Content, in particular, is provided by and is solely the responsibility of the users providing that Content. No advice or information, whether oral or written, obtained from other users or through the Services, will create any warranty not expressly made herein.
Services may contain links or references to information, content, and services provided by third parties (collectively, "Third-Party Content"). Worldpanel by Numerator does not monitor or have any control over Third-Party Content. Worldpanel by Numerator does not endorse or adopt any Third-Party Content and can make no guarantee as to its accuracy or completeness. Worldpanel by Numerator undertakes no responsibility to update or review any Third-Party Content, and does not represent or warrant the accuracy of any information contained in any Third Party Content. You use any Third-Party Content contained therein at your own risk. Views expressed in Third Party Content are not endorsed by Worldpanel by Numerator.
To the maximum extent permitted by law (including, without limitation, negligence), under no circumstances will Worldpanel by Numerator or any other providers will be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages of any kind, including, without limitation, damages for loss of profits, revenue, goodwill, use, data, or other intangible losses (even if Worldpanel by Numerator or any other providers have been advised of the possibility of these damages), resulting from your access to or use of, or your inability to access or use, the services or any content. Some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, so the above limitation may not apply to you.
To the maximum extent permitted by law, the maximum total liability of Worldpanel by Numerator and all other providers to you for all claims under this agreement, whether in contract, tort, or otherwise, is the greater of (a) any amounts paid by Worldpanel by Numerator to you under this agreement in the twelve months preceding the applicable claim, and (b) 100 Pounds Sterling (£100 GBP). Each provision of this agreement that provides for a limitation of liability, disclaimer of warranties, releases or exclusion of damages is to allocate the risks under this agreement between the parties, and reflects a fair and reasonable allocation of the risk between you and Worldpanel by Numerator. Worldpanel by Numerator would not be able to provide the services and content to you on an economically reasonable basis without these limitations, disclaimers and releases, and this allocation is an essential element of the basis of the bargain between the parties. Each of these provisions is severable and independent of all other provisions of this agreement. The limitations in this section will apply even if any limited remedy fails of its essential purpose.
To the maximum extent permitted by applicable law, you will indemnify and hold harmless Worldpanel by Numerator and all other Providers from and against any costs, damages, expenses, and liabilities (including, but not limited to, reasonable attorneys' fees) arising out of or related to any User Content, your use of the Services or any Content, your violation of this Agreement, or your violation of any rights of a third party. Worldpanel by Numerator reserves the right, at your expense, to assume the exclusive defence and control of any matter for which you are required to indemnify Worldpanel by Numerator under this Agreement, and you agree to cooperate with our defence of such claims.
Worldpanel by Numerator may collect registration data and obtain other information about you through the Services. Please see our Privacy Policy for information regarding Worldpanel by Numerator's collection, use, and disclosure of such information. Worldpanel by Numerator will never rent or sell your personal data without your permission.
You and Worldpanel by Numerator are independent contractors for all purposes. No agency, partnership, joint venture, employee-employer or franchisor-franchisee relationship is intended or created by this Agreement or by your access to or use of the Services.
Notwithstanding any term of this Agreement, Worldpanel by Numerator reserves the right, without notice and in its sole discretion (except where otherwise restricted by law), to discontinue or terminate any of the Services, to terminate your license to use the Services, to delete any Accounts, Panel registrations or other accounts, to delete Points without redemption, and to restrict, block, limit, and prevent your access to and use of the Services. Any termination or other action by Worldpanel by Numerator described in this paragraph will not limit any other remedies available to Worldpanel by Numerator at law, equity or otherwise.
We reserve the right to change, modify, add or remove portions of the Terms at any time, at our sole discretion. When we update these Terms, we will revise the "updated" date. If the changes are material, we will email you or may ask you to agree to such material changes. You are responsible for reviewing and adhering to the most recent update of these Terms. Your continued use of our Site and Services will always indicate your acceptance of the latest version of these Terms.
Last updated: 1st July 2025
If it happens that Worldpanel by Numerator merges with another company or is purchased by another company or that the Panel is merged with another panel, you grant Worldpanel by Numerator permission to take the necessary steps to manage your Account through this situation. Worldpanel by Numerator will take all reasonably necessary steps to protect your personal data and Account-related data, e.g. your Points or your rewards.
By accessing or using the Services, you consent to receiving electronic communications from Worldpanel by Numerator. These communications may include notices about your Account and information concerning or related to the Services. You agree that any notices, agreements, disclosures, or other communications that Worldpanel by Numerator sends to you electronically will satisfy any legal communication requirements, including any requirement that communications be in writing.
Worldpanel by Numerator's failure to act in a particular circumstance does not waive its ability to act with respect to that circumstance or similar circumstances.
Any provision of this Agreement that is found to be invalid, unlawful, or unenforceable will be severed from this Agreement, and the remaining provisions of this Agreement will continue to be in full force and effect. The section headings and titles in this Agreement are for convenience only and have no legal or contractual effect. Any provisions in this Agreement that by their nature should survive the termination of this Agreement (including, without limitation, provisions governing indemnification, limitations on liability, disclaimers of warranty, and ownership of intellectual property) will continue to remain in full force and effect after the termination of this Agreement.
This Agreement, your use of the Site and Worldpanel by Numerator’s provision of Services is governed by the laws of England and Wales, excluding conflicts of law principles. Any controversy or claim arising out of or relating to the Services or this Agreement must be commenced within one year after the claim arose. Before commencing a claim, you must have satisfied the conditions precedent in this Agreement, including but not limited to, following the requirements for a second review as described in Section 7. The parties hereto further agree that they shall bring any action or proceeding arising from or relating to the Services or this Agreement exclusively in the courts of England and Wales.
EACH PARTY HERETO IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATING TO THIS AGREEMENT.
This Agreement, including all terms, policies, and guidelines referenced in this Agreement, is the entire agreement between you and Worldpanel by Numerator concerning the Services. This Agreement supersedes all prior agreements or communications between you and Worldpanel by Numerator regarding the subject matter of this Agreement.
If you wish to contact us regarding any questions or concerns about this Agreement or the Services, please contact us directly from our Shop & Scan Site.
This document was last updated on 1st July 2025.
Your Account can be suspended if one of the following situations arises:
If your Account has been suspended or closed, you have the right to ask Worldpanel by Numerator to investigate the situation. You should go to the Shop & Scan website and contact the Panel support team by completing the contact form. Upon receipt of your notice, we will investigate your claim and notify you of our decision within thirty (30) days. Any decision by Worldpanel by Numerator with regard to such a claim will be final.